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Final Guides

MKT 578

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MKT 578 Week 1 Key Target Groups (Pfizer) MKT 578 Week 2 Importance of Feedback MKT 578 Week 2 Project PR Issue (Wounded Warrior) MKT 578 Week 3 Tesco bank Campaign Design MKT 578 Week 4 Integrated Marketing Communications MKT 578 Week 4 Media Selection (AIG) MKT 578 Week ..
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1) Archaeologists inform us that public relations has roots in A. Iraq, where bulletins informed farmers how to grow more food B. England, where 18th century bulletins hailed the coming of the British Industrial Revolution C. Rome, where tablets paid tribute to new rule..
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Week 1 DQ 1 Public relations is sometimes be viewed as the process by which and organization's reputation, products and services are enhanced or maintained.  Similarly, marketing often serves to enhance an organization's reputation, products and services.  In what ways can we distin..
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Pfizer Key Target Groups   Important Target Groups Engaging Public Relations Public Relations Communications Conclusion ..
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Week 2 DQ 1 Describe the role of marketing research as it pertains to public relations. Compare and contrast primary and secondary research. Is one more important than the other to public relations professionals and their efforts? Why do you think so...or why not?   Week 2 DQ 2 ..
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MKT 578 Week 2 Importance of Feedback ..
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Resource: University of Phoenix Material: Public Relations Learning Team Project Write a paper between 1,050 and 1,400 words in which you describe your approved organization and a problem or opportunity currently confronting it. Discuss the role that public relations appears to play within yo..
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Wounded Warrior Project PR Issue   Specific Public Relations Issue Impact of the Issue PR Issue Problem Statement Target Group Goals of Communication Conclusion ..
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Week 3 DQ 1 What are the ethical responsibilities of public relations professionals? How important is the ethical component of the practice of public relations and how does a PR practitioner determine what is ethical and what is not?   Week 3 DQ 2 The growth of video news rel..
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Resource: Week Two Problem Framing Paper Use the public relations campaign that is the subject of the Learning Team project introduced in Week Two as a reference. Write a paper of 1.050 to 1,400 words describing in detail the full, specific array of internal and external stakeholders (publics..
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Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your employment field. Prepare a 350- to 700-word paper detailing the findings of your discussion..
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MKT 578 Week 3 Tesco bank Campaign Design   Tesco Bank Campaign Design   Public Relations Problem Statement SMART Objectives Target Groups Target Groups’ Needs Ethical Concern Most Impactful Target Group Conclusion ..
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Week 4 DQ 1 Why is feedback critical to the communications process? What common mistakes do most people make when they communicate and what must PR professionals do to insure they receive the feedback they need to continue to work towards mutual understanding?   Week 4 DQ 2 W..
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Resources: The Practice of Public Relations Use available outside research sources from the library and the web to select a company, organization, or government entity that has had to use public relations to address a serious problem or crisisthat emerged unexpectedly. The events described shou..
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MKT 578 Week 4 Integrated Marketing Communications ..
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Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your employment field. Prepare a 350- to 700-word paper detailing the findings of your discussion..
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AIG Media Selection Media Types Effective Communication AIG Customers AIG Sales Representatives US Government Regulatory Agencies ..
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Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing Paper Write a paper of 2,100 and 2,450 words describing your proposed public relations plan based on the organizational scenario described in the Week Two Problem Framing Paper.The Public..
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Week 5 DQ 1 The Internet offers numerous advantages for conducting public relations activities. Describe at least two of these advantages and discuss how these approaches differ from traditional methods.   Week 5 DQ 2 Social media 2.0 is all about interactivity and developing..
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Research Plan Methods of Communication Media Choice Justification Internet Television/Newspapers Crisis Management Plan Conclusion ..
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•      Executive Summary •      Campaign Basis •      Budget •      SMART Objectives •      Control Methods •      Success of P..
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MKT 578 Week 6 Is Crisis Management Disgusting ..
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Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing Paper; Week Three Public Relations Stakeholders Paper; Week Five Public Relations Planning Paper Prepare a plan of 3,500 to 5,000 words based on the organizational scenario described in t..
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Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing Paper; Week Three Public Relations Stakeholders Paper; Week Five Public Relations Planning Paper Additionally, create and submit a 15- to 20-slide Microsoft® PowerPoint® presentation that..
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