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Final Guides

MKT 562

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MKT 562 Week 1 Fundamentals of Global Markets Worksheet   MKT 562 Week 2 The Global Market Environment Worksheet   MKT 562 Week 3 Establishing a Presence in Global Markets Worksheet   MKT 562 Week 4 Establishing a Strategic Partnership   MKT 562..
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MKT 562 Week 1 Fundamentals of Global Markets Worksheet Resource: Global Marketing, Ch. 1 Read Case 1-3 Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up on page 37. Complete the attached worksheet in 500-1,000 words in which you discuss the key element..
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MKT 562 Week 2 The Global Market Environment Worksheet Using the OECD website, or a similar website, choose a country other than The United States, China, India, or a member of the European Union.   Complete the worksheet in 500-1000 words by answering th..
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MKT 562 Week 3 Establishing a Presence in Global Markets Worksheet Resource: Global Marketing, Ch. 6 Read Case 6-2 Research Helps Whirlpool Keep Its Cool at Home, Act Local in Emerging Markets on page 207.   Complete the attached worksheet in 500- to 1,000..
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MKT 562 Week 4 Establishing a Strategic Partnership Resource: Global Marketing, Ch. 9 Read Case 9-1 Starbucks Takes Coffee Culture Around the World on page 300. Write a 700- to 1,050-word paper in which you answer the following discussion questions in detail: Wh..
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MKT 562 Week 4 Team Country Selection Meet with your Learning Team to prepare for your Week 5 and 6 assignments. Consider your Learning Team as a “consulting group” that has been requested to provide analysis on a particular company’s global strategy entering a particular country or regi..
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MKT 562 Week 5 Competitive Environment and Entry Strategy Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that presents your strategies for global segmentation and positioning. Remember to make your presentation interesting for your audience by u..
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MKT 562 Week 5 Competitive Environment and Entry Strategy Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that presents your strategies for global segmentation and positioning. Remember to make your presentation interesting for your audience by using charts, gr..
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MKT 562 Week 6 Global Marketing Plan Step 1 Create a 7- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that presents the global advertising and executive summary portion of the Global Marketing Plan. This portion of the plan presents the global advertisi..
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