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MKT 441

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MKT 441 Week 1 The Importance of Market Research (StarBucks) MKT 441 Week 1 The Importance of Market Research (Walmart) MKT 441 Week 2 Market Research Case Study Analysis MKT 441 Week 3 Market Research Implementation Plan Research Design MKT 441 Week 3 Instruments with Various Mea..
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  Resources: University Library, Internet   Select an organization with which you are familiar.   Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper, address ..
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MKT 441 Week 1 The Importance of Market Research Select a Fortune 500 company in which you are interested. Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected company’s management team. Address the following in your paper: D..
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MKT 441 Week 1 The Importance of Market Research Select a Fortune 500 company in which you are interested. Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected company’s management team. Address the following in your paper: D..
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  Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research (Aaker, Kumar, & Day):   Write a 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis:   · ..
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  Resources: Internet, University Library Select an organization with which you are familiar. The organization must be considering introducing a new product or service.    This organization is the basis for your Market Research Implementation Plan. You will duscussi..
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Select an organization with which you are familiar. This organization is the basis for your Market Research Implementation Plan. Obtain your instructor’s approval for this organization before beginning this project. Select a scenario from the following list: An organization is plannin..
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  Resources: University Library, Internet   Write a 750- to 1,050-word paper in which you examine the applicability of different marketing research tools to the scenario you selected for your Market Research Implementation Plan from Workshop 2 : Problem Identification and Proj..
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  Resources: Internet, University Library   Write a 1,050- to 1,400-word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quanti..
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MKT 441 Week 3 Instruments with Various Measurement Scales  Complete the Instruments with Various Measurement Scales Worksheet. Click on the Assignment Files tab to submit your worksheet. Instruments with Various Measurement Scales Worksheet   Describe in no more tha..
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Market Research Implementation Plan Research Design MKT 441 Week 3 Write a 525- to 700-word paper in which you examine the applicability of different marketing research tools to the scenario that you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Proble..
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  Kudler Fine Foods is a gourmet grocery store that prides itself on customer service. As a growing enterprise in a competitive market, Kudler Fine Foods wants to create a marketing campaign to improve and maintain long-term customer loyalty.   Resources:Kudler Fine Foods vi..
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  Resources: University Library, Internet   Discussion Question   Assume you are a field marketing professional, responsible for marketing your company's products in the South Florida region of a medium-size corporation. You receive a CD from your corporate mark..
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MKT 441 Week 4 Market Research Implementation Plan Final Plan   Write a 525- to 700-word Market Research Implementation Plan based on the scenario you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline. ..
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This Tutorial contains 2 Papers    MKT 441 Week 4 Using Descriptive Statistics In Marketing Resources: The Market Research Toolbox, Ch. 11, The Market Research Toolbox, Ch. 14, and 15-minute Oil Change Data Set Scenario: An oil change company is looking for ways to incre..
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MKT 441 Week 5 Customer Flow and Revenue Presentation   Scenario: Select a Fortune 500 company of your choice, and look for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company’s market research consultant. Prepare a 7-..
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MKT 441 Week 5 Customer Flow and Revenue Presentation Scenario: Select a Fortune 500 company of your choice, and look for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company’s market research consultant. Prepare a 7- to 10-slid..
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  Resources: Problem Identification and Project Outline, Internet, University Library   Write a 1,750- to 2,100-word Market Research Implementation Plan based on the scenario you selected in Workshop 2. Address the following in your plan:   ·   &nbs..
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