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Final Guides

COM 373

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COM 373 Week 1 Individual Assignment Communication Styles Paper     COM 373 Week 2 Individual Assignment IMC Product Paper     COM 373 Week 2 Learning Team Selling Model Part I Presentation     COM 373 Week 3 Individual Assignment ..
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Prepare a 1,050- to 1,400-word paper that explains each stage of the consumer decision-making process and the importance of effective sales communication at each stage of the process. Discuss how different communication styles may affect selling relationships. Include the following: Stages in t..
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Choose one product from the following:   Apple’s iPhone® mobile digital device Nabisco’s 100 Calorie Packs Geico® insurance Prepare a 1,050- to 1,400-word paper that identifies the elements of the integrated marketing communications for the product you choose. Emphasize..
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Learning Team Selling Model Part I Presentation This is the first part of a multipart Learning Team assignment that culminates in Week Five. Please be sure to read ahead in the syllabus for future weeks’ portions. Furniture to Go, Inc. has hired your Learning Team to develop a detailed sellin..
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Week 3 Individual Assignment Read the Customer Multimedia and Worksheet Complete the Sales Communications exercise by clicking the link located on your student website. Submit the worksheet produced at the end of this exercise. ..
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Selling Model Part II Presentation Prepare a 4- to 6-slide Microsoft® PowerPoint® presentation discussing steps 4 and 5 of your team’s selling model based on the case in Appendix A and the selling model outline in Appendix B. Include detailed speaker notes with your slides. Present your Selli..
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Week 4 Individual Letter to Customer and Supervisor you have taken over a sales account where the previous sales associate did not effectively handle the customer’s needs. You have just received a letter from the dissatisfied customer—see Appendix C. After reading the letter: Draf..
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COM 373 Week 5 Case Study Analysis Paper ..
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Selling Model Presentation Draft a second letter to your customer and make sure you do the following: Develop trust and rapport. Address the customer’s issues. Propose alternative solutions. ..
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